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Online Public Access Catalogue

Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Aaker, David AContributor(s): Kumar, V, 1957- | Day, George SMaterial type: TextTextLanguage: English Publisher: New York : Wiley, c1998Edition: 6th edDescription: xvi, 776 p. : ill. (some col.)ISBN: 0471170690 (cloth : alk. paper); 9171512629Subject(s): Marketing researchDDC classification: 658.83 Online resources: Click here to access online | Click here to access online
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Item type Current location Call number Vol info Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
658.83 AAK.M (Browse shelf) 1.1 Available 28600
Books Institute of Public Enterprise, Library
S Campus
658.83 AAK.M (Browse shelf) 1.1 Available 28601

Includes bibliographical references and index.

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