Managing global strategy : developing an effective strategy in international business / William H.A. Johnson.
Material type:
TextPublisher: New York : Routledge/Taylor & Francis Group, 2021Description: xv, 169 pages : ill; 25 cmISBN: 9780367462857; 9780367468552Subject(s): International business enterprises -- Management | Strategic planning | Intercultural communication | Diversity in the workplace -- ManagementDDC classification: 658.4012 Summary: "This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"--
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.4012 JOH (Browse shelf) | Available | 46831 |
Includes bibliographical references and index.
"This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"--
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