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	1.	Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob by Keller, Kevin Lane \| Parameswaran, M. G \| Jacob, Isaac. Material type: Text Language: English Publisher: New Delhi : Pearson , 2008Availability: Items available for loan: Call number: 658.8 KEL (3). Place hold Add to cart (remove)
	2.	Marketing management / Philip Kotler, Kevin Lane Keller by Kotler, Philip \| Keller, Kevin Lane. Edition: 15th ed.Material type: Text Language: English Publisher: Noida, India : Pearson India Education Services, ©2016Availability: Items available for loan: Call number: 658.8 KOT (4). Checked out (1). Place hold Add to cart (remove)