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Online Public Access Catalogue

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1.
Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi : McGraw-Hill/Irwin, ©2011Online access: Click here to access online Availability: Items available for loan: Call number: 658.802 WAL (1).

2.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker

by Mullins, John W | Walker, Orville C.

Material type: Text Text Language: English Publisher: New Delhi : McGraw-Hill, 2005Availability: Items available for loan: Call number: 658.8 MUL (1).