Small business revolution : how owners and entrepreneurs can rebuild in a new economy / Barry C. McCarthy.
Material type:
TextLanguage: English Publisher: Hoboken : John Wiley & Sons, Inc., 2021Description: xiii, 236 pages ; 23 cmISBN: 9781119802648Subject(s): Small business -- Management | Small business -- Finance | Small business -- GrowthDDC classification: 658.022 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.022 MCC (Browse shelf) | Available | 45852 |
Includes index.
The Small Business: You are a Very Big Part of America -- Why? Tough Questions, Tough Decisions -- Crucial Numbers -- Concentric Circles -- Getting Visible -- Bringing in Business -- The Craft of Persuasion -- Relationships -- Vulnerabilities -- The Power of Email -- The Right Way to Use Social Media -- Power Tools -- Your Team -- Eyes Wide Open -- Epilogue: When to Abandon the Dream?
"Part uplifting narrative and part instructional manual, Small Business Revolution explains how SMBs can endure a recession and remake themselves for a post-pandemic marketplace. Using examples from the award-winning TV show of the same name and from Deluxe's 4.5 million customers, entrepreneurs and small business owners will learn how to manage cash flow in a recession, navigate payroll costs in a turbulent time, adjust to new customer buying experiences, embrace new revenue and marketing channels, and engage and leverage their community to build back stronger than ever"--
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