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Managing Marketing : text, cases, and readings / Thomas V. Bonoma.

By: Bonoma, Thomas VMaterial type: Text

TextLanguage: English Publisher: New York : London : Free Press ; Collier Macmillan, c1984Description: xxii, 522 p. : ill. ; 29 cmISBN: 0029037204Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 BON (Browse shelf)	Available		007954