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1.
Consumer Behaviour : an applied orientation in Indian context / by
Material type: Text Text
Publication details: Mumbai : Himalaya Pub. House, 2008
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

2.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 11th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 SCH.

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