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The Marketing Audit Handbook : Tools, Techniques & Checklists to exploit your marketing resources / Aubrey Wilson. by Series: Gale virtual reference library
Material type: Text Text
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'02 WIL.

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Customer care excellence : how to create an effective customer focus / Sarah Cook. by Series: Professional paperback series
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London ; Milford, CT : Kogan Page, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 COO.

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