Global marketing : strategy, practice, and cases / Ilan Alon, Eugene D. Jaffe, Christiane Prange, and Donata Vianelli.

By:

Alon, Ilan

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York : Routledge , 2021.Edition: 3rd edDescription: xxvi, 639 pages : illustration ; 25 cmISBN:

9780367196097

Subject(s):

DDC classification:

658.84 ALO

Contents:

Part I: Global marketing environments -- Part II: Global marketing functions and strategies -- Part III: The four Ps of global marketing -- IV: New trends in global marketing.

List(s) this item appears in: New Arrivals - February 1st to 28th 2026

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	Reference	658.84 ALO (Browse shelf(Opens below))	Available (Restricted Access)	50911

Includes bibliographical references and index.

Part I: Global marketing environments -- Part II: Global marketing functions and strategies -- Part III: The four Ps of global marketing -- IV: New trends in global marketing.

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Global marketing : strategy, practice, and cases / Ilan Alon, Eugene D. Jaffe, Christiane Prange, and Donata Vianelli.

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