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Marketing Channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. by Series: The Prentice-Hall series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, NJ : Prentice Hall, c1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 STE.

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Marketing Channel Strategy An Omni-Channel Approach/ Robert W. Palmatier, Eugene Sivadas, Louis W. Stern and Adel I. El-Ansary by
Edition: ninth edition
Material type: Text Text
Language: English
Publication details: New York: Routledge, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.87 PAL, ...
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