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Marketing analytics : based on first principles / Robert W. Palmatier, Frank Germann, J. Andrew Petersen. by
Material type: Text Text
Publication details: New Delhi: Bloomsbury, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAL.
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Marketing Channel Strategy An Omni-Channel Approach/ Robert W. Palmatier, Eugene Sivadas, Louis W. Stern and Adel I. El-Ansary by
Edition: ninth edition
Material type: Text Text
Language: English
Publication details: New York: Routledge, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.87 PAL, ...
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