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Marketing that Works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. by
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOD.

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Advertising & promotion challenge: vaguely night or precisely worng? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 1986
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

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