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1.
Introduction to Marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Australia : Thomson Higher Education, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 MCD, ...

2.
Mktg : A South-Asian Perspective / Charles W Lamb, Joseph F Hair, Dheeraj Sharma ,Carl McDaniel, Jr. by
Material type: Text Text
Publication details: New Delhi : Cengage Learning, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.8 LAM, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Institute of Public Enterprise, Library: Lost (1).

3.
Principles of markeing / Charles W. Lamb etal. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Soth Western: Cengage Learning, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LAM. Not available: Institute of Public Enterprise, Library: Checked out (1).

4.
MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma and Carl McDaniel. by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Publications, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LAM.

5.
MKTG : A South-Asian perspective / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma, and Carl McDaniel. by
Material type: Text Text
Language: English
Publication details: Delhi : Cengage Leaning India , 2016
Other title:
  • Principles of marketing
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 LAM, ...

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