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Advertising media planning : a brand management approach / Larry D. Kelley, (et al...) by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.111 KEL.
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Advertising and public relations research / Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley. by
Edition: Second edition.
Material type: Text Text
Publication details: New York: Routledge, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 659.072 JUG, ...

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