Sustainability marketing : new directions and practices / Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan.
Material type: TextLanguage: English Publication details: Bingley: Emerald Publishing House, 2021.Edition: 1st edDescription: xvi, 262 pages : ill ; 24 cmISBN:- 9781800712454
- 658.802 SHA
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.802 SHA (Browse shelf(Opens below)) | Available | 48375 |
Includes bibliographical references and index.
Part I. Marketing scenario in the 21st century
Chapter 1. Brief history of business and its sustainability
Chapter 2. Conventional marketing practices
Chapter 3. The Sustainability Challenge
Chapter 4. Marketing and socio-ecological balance
Part II. Sustainability marketing: a new paradigm
Chapter 5. The basic concept of sustainability marketing
Chapter 6. Sustainability marketing
The environmental perspective
Chapter 7. Sustainability marketing
the social perspective
Chapter 8. Sustainability marketing- the economic perspective
Part III. Consumer oriented sustainability marketing
Chapter 9. Market segmentation, targeting and positioning
Chapter 10. The sustainable consumer
Chapter 11. Sustainability marketing mix
Chapter 12. Sustainability branding
Part IV. Sustainability marketing: strategic intent
Chapter 13. Foundation of strategic sustainability marketing
Chapter 14. Sustainability and business environments
Chapter 15. Sustainability marketing strategy formulation
PART V. Sustainability marketing: contemporary issues
Chapter 16. Digitalization and sustainability
Chapter 17. Contemporary issues in sustainability marketing
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritized
There are no comments on this title.