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Sustainability marketing : new directions and practices / Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Bingley: Emerald Publishing House, 2021.Edition: 1st edDescription: xvi, 262 pages : ill ; 24 cmISBN:
  • 9781800712454
Subject(s): DDC classification:
  • 658.802 SHA
Contents:
Part I. Marketing scenario in the 21st century Chapter 1. Brief history of business and its sustainability Chapter 2. Conventional marketing practices Chapter 3. The Sustainability Challenge Chapter 4. Marketing and socio-ecological balance Part II. Sustainability marketing: a new paradigm Chapter 5. The basic concept of sustainability marketing Chapter 6. Sustainability marketing The environmental perspective Chapter 7. Sustainability marketing the social perspective Chapter 8. Sustainability marketing- the economic perspective Part III. Consumer oriented sustainability marketing Chapter 9. Market segmentation, targeting and positioning Chapter 10. The sustainable consumer Chapter 11. Sustainability marketing mix Chapter 12. Sustainability branding Part IV. Sustainability marketing: strategic intent Chapter 13. Foundation of strategic sustainability marketing Chapter 14. Sustainability and business environments Chapter 15. Sustainability marketing strategy formulation PART V. Sustainability marketing: contemporary issues Chapter 16. Digitalization and sustainability Chapter 17. Contemporary issues in sustainability marketing
Summary: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritized
List(s) this item appears in: New Arrivals - May 1st to 31st 2024
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.802 SHA (Browse shelf(Opens below)) Available 48375

Includes bibliographical references and index.

Part I. Marketing scenario in the 21st century
Chapter 1. Brief history of business and its sustainability
Chapter 2. Conventional marketing practices
Chapter 3. The Sustainability Challenge
Chapter 4. Marketing and socio-ecological balance
Part II. Sustainability marketing: a new paradigm
Chapter 5. The basic concept of sustainability marketing
Chapter 6. Sustainability marketing
The environmental perspective
Chapter 7. Sustainability marketing
the social perspective
Chapter 8. Sustainability marketing- the economic perspective
Part III. Consumer oriented sustainability marketing
Chapter 9. Market segmentation, targeting and positioning
Chapter 10. The sustainable consumer
Chapter 11. Sustainability marketing mix
Chapter 12. Sustainability branding
Part IV. Sustainability marketing: strategic intent
Chapter 13. Foundation of strategic sustainability marketing
Chapter 14. Sustainability and business environments
Chapter 15. Sustainability marketing strategy formulation
PART V. Sustainability marketing: contemporary issues
Chapter 16. Digitalization and sustainability
Chapter 17. Contemporary issues in sustainability marketing

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritized

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