Amazon cover image
Image from Amazon.com

International business / Michael R. Czinkota, Ilkka A. Ronkainen and Suraksha Gupta

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York, Cambridge : Cambridge University Press, 2021.Edition: Ninth EditionDescription: xv, 573 pages : color illustrations 25 cmISBN:
  • 9781108476744
  • 9781108701440
Subject(s): DDC classification:
  • 658.049 CZI
Contents:
Part I 1 - The International Business Imperative 2 - Trade and Investment Policies 3 - The Essence of Culture 4 - Politics and Laws Part II 5 - Financial Management 6 - Developing and Emerging Markets and Their Integration 7 - Building Data and Knowledge 8 - Entry and Expansion Part III 9 - International Marketing 10 - Services 11 - International Supply Chain Management 12 - Managing Globally Part IV 13 - Ownership, Governance, and Sustainability 14 - Digital Contributions for International Business 15 - International Business: the Soul and the Future Case Studies 1 - Alibaba and Its Influence on International Market 2 - Do International Traders Have It All Wrong? 3 - Diwali in India 4 - The Tomato: Vegetable or Fruit? 5 - Mixel Agitators, a French SME Expanding into China 6 - HSBC: Guanxi for Internationalization 7 - The Bell Boeing V-22 8 - Tao Kea Noi Seaweed Snack: Going Global 9 - Honeyland Manuka Honey from New Zealand 10 - When Diamonds Weep 11 - H-1B Visa: A High-Tech Dilemma 12 - Chopsticks from America: A Historic Assessment 13 - Ecological Cooling: The Fridge from Eastern Germany 14 - One Afternoon at the United States International Trade Commission 15 - Whiskey to Vietnam: Learning Rapidly References Index
Summary: Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.
List(s) this item appears in: New Arrivals - September 1st to 30th 2024
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus Reference 658.049 CZI (Browse shelf(Opens below)) Available (Restricted Access) 48907
Books Institute of Public Enterprise, Library S Campus 658.049 CZI (Browse shelf(Opens below)) Available 48908
Books Institute of Public Enterprise, Library S Campus 658.049 CZI (Browse shelf(Opens below)) Available 48909
Books Institute of Public Enterprise, Library S Campus 658.049 CZI (Browse shelf(Opens below)) Available 46007
Books Institute of Public Enterprise, Library S Campus 658.049 CZI (Browse shelf(Opens below)) Available 46008

Includes bibliographical references and index.

Part I

1 - The International Business Imperative

2 - Trade and Investment Policies

3 - The Essence of Culture

4 - Politics and Laws

Part II

5 - Financial Management

6 - Developing and Emerging Markets and Their Integration

7 - Building Data and Knowledge

8 - Entry and Expansion

Part III

9 - International Marketing

10 - Services

11 - International Supply Chain Management

12 - Managing Globally

Part IV

13 - Ownership, Governance, and Sustainability

14 - Digital Contributions for International Business

15 - International Business: the Soul and the Future

Case Studies

1 - Alibaba and Its Influence on International Market

2 - Do International Traders Have It All Wrong?

3 - Diwali in India

4 - The Tomato: Vegetable or Fruit?

5 - Mixel Agitators, a French SME Expanding into China

6 - HSBC: Guanxi for Internationalization

7 - The Bell Boeing V-22

8 - Tao Kea Noi Seaweed Snack: Going Global

9 - Honeyland Manuka Honey from New Zealand

10 - When Diamonds Weep

11 - H-1B Visa: A High-Tech Dilemma

12 - Chopsticks from America: A Historic Assessment

13 - Ecological Cooling: The Fridge from Eastern Germany

14 - One Afternoon at the United States International Trade Commission

15 - Whiskey to Vietnam: Learning Rapidly

References

Index

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.

There are no comments on this title.

to post a comment.

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count