Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day.

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TextPublication details: London ; Sterling, VA : Kogan Page, 2005.Description: xi, 244 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8343 EDW (Browse shelf(Opens below))	Available	50282

"Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown."

Includes bibliographical references (p. [233]-237) and index.

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