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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 1 computer disk (3 1/2 in.)ISBN: - 0256218951 (international ed.)
- 658.8'342'0973 HAW.C
| Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library | 1.1 | Available | 29160 | |||
| Books | Institute of Public Enterprise, Library S Campus | 658.8'342'0973 HAW.C (Browse shelf(Opens below)) | 1.1 | Available | 29161 |
Includes bibliographical references and indexes.
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