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Shoemaker : the untold story of the British family firm that became a global brand / Joe Foster.

By: Material type: TextTextLanguage: English Publication details: London : Simon & Schuster UK Ltd, 2020.Description: 312 pages : illustrations (some color) ; 24 cmISBN:
  • 9781471194016
Subject(s): DDC classification:
  • 338.768876 FOS
Contents:
Some people run to win -- First world records -- Lessons in survival -- Taking my place -- The beginning of the end -- The showdown -- Mercury rises -- It's all about the people -- Changing names -- A challenge -- A spell on the road -- Time to move -- America on my mind -- An opening to the world -- A near-death experience -- New openings -- A key to America? -- Dad, death and a new distributor -- Back to square one -- Fated -- Finding fireman -- The waiting game -- Hong Kong and beyond -- Back to Boston -- My brother Jeff -- A major fault -- Our angel -- Keeping up -- Changes afoot -- Dealing with the rest -- Reebok goes celebrity -- A clash of cultures -- A rollercoaster ride -- Death, and a rebirth -- A founder's role -- Afterword: who and what made a difference.
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Some people run to win --
First world records --
Lessons in survival --
Taking my place --
The beginning of the end --
The showdown --
Mercury rises --
It's all about the people --
Changing names --
A challenge --
A spell on the road --
Time to move --
America on my mind --
An opening to the world --
A near-death experience --
New openings --
A key to America? --
Dad, death and a new distributor --
Back to square one --
Fated --
Finding fireman --
The waiting game --
Hong Kong and beyond --
Back to Boston --
My brother Jeff --
A major fault --
Our angel --
Keeping up --
Changes afoot --
Dealing with the rest --
Reebok goes celebrity --
A clash of cultures --
A rollercoaster ride --
Death, and a rebirth --
A founder's role --
Afterword: who and what made a difference.

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