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Online Public Access Catalogue

Your search returned 623 results.

481.
Management control in Marketing/ R. M. S. Wilson

by Wilson, R. M. S.

Edition: 1st ed.Material type: Text Text Language: English Publisher: London: Heinemann, 1973Availability: Items available for loan: Call number: 658.8 WIL (1).

482.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Material type: Text Text Language: English Publisher: Chennai : McGraw-Hill, 2021Availability: Items available for loan: Call number: 659.1 BEL (1). Checked out (1).

483.
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo.

by Chevalier, Michel, 1943- | Mazzalovo, Gerald.

Edition: Fourth Edition.Material type: Text Text Language: English Publisher: Newark : John Wiley & Sons, 2021Availability: Items available for loan: Call number: 658.8 CHE (1).

484.
Instagram marketing : the guide book for using photos on Instagram to gain millions of followers quickly and to skyrocket your business (influencer and social media marketing) David J. Green

by Green, David J.

Material type: Text Text Language: English Publisher: India : Newstone Publishing, 2020Availability: Items available for loan: Call number: 658.872 GRE (1).

485.
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.

by Som, Ashok | Blanckaert, Christian.

Edition: Second edition.Material type: Text Text Language: English Publisher: Singapore : Wiley, 2021Availability: Items available for loan: Call number: 658.8 SOM (1).

486.
Social media marketing for dummies / Shiv Singh and Stephanie Diamond.

by Singh, Shiv | Diamond, Stephanie.

Edition: 4th ed.Material type: Text Text Language: English Publisher: New Delhi : Wiley, ©2012Availability: Items available for loan: Call number: 658.872 SIN (1).

487.
Marketing in the digital age / Dinesh Kumar.

by Kumar, Dinesh.

Material type: Text Text Language: English Publisher: New Delhi, India ; Thousand Oaks, California : SAGE Texts, [2021]Availability: Items available for loan: Call number: 658.872 KUM (1).

488.
Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan.

by Hastings, Gerard | Domegan, Christine.

Edition: Third edition.Material type: Text Text Language: English Publisher: India : Routledge, an imprint of Taylor & Francis Group, 2018Availability: Items available for loan: Call number: 658.872 HAS (2).

489.
Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

by Grigsby, Mike.

Edition: Second edition.Material type: Text Text Language: English Publisher: New Delhi : Kogan Page Limited, 2018Availability: Items available for loan: Call number: 658.8'3 GRI (2).

490.
Strategic marketing : making decisions for strategic advantage / Musadiq A. Sahaf.

by Sahaf, Musadiq Amin, 1958.

Material type: Text Text Language: English Publisher: New Delhi : Prentice-Hall India, 2008Availability: Items available for loan: Call number: 658.8 SAH (2).

491.
Strategic market management / David A. Aaker and Christine Moorman

by Aaker, David A | Moorman, Christine.

Edition: Eleventh edition.Material type: Text Text Language: English Publisher: New Delhi : John Wiley, 2007Availability: Items available for loan: Call number: 658.8 AAK (2).

492.
Branded in history Ramya Ramamurthy

by Ramya Ramamurthy.

Material type: Text Text Language: English Publisher: Gurgaon : Hachette India, 2021Availability: Items available for loan: Call number: 658.827 RAM (1).

493.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New York : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Call number: 659 KAT (2).

494.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen

by Kerpen, Dave.

Material type: Text Text Language: English Publisher: New Delhi : McGraw-Hill Education, 2019Availability: Items available for loan: Call number: 658.872 KER (2).

495.
Marketing analytics / Seema Gupta, Avadhoot Jather

by Gupta, Seema | Jather, Avadhoot.

Material type: Text Text Language: English Publisher: New Delhi : Wiley India Pvt. Ltd. , 2021Availability: Items available for loan: Call number: 658.83 GUP (2).

496.
Digital marketing : strategy & tactics / Jeremy Kagan and Siddharth Shekhar Singh

by Kagan, Jeremy | Singh, Siddharth Shekhar.

Material type: Text Text Language: English Publisher: New Delhi : Wiley India Pvt. Ltd., 2020Availability: Items available for loan: Call number: 658.872 KAG (1).

497.
Social media & mobile marketing : includes online worksheets / Bhatia, Puneet Singh

by Bhatia, Puneet Singh.

Material type: Text Text Language: English Publisher: New Delhi : Wiley India Pvt. Ltd., 2019Availability: Items available for loan: Call number: 658.872 BHA (2).

498.
Indian journal of marketing.

Material type: Continuing resource Continuing resource Publisher: [New Delhi, India] : [Associated Management Corp.], [1968]-Availability: Items available for loan: Call number: 658.8/005 (1).

499.
National conference on Lessons learnt from Covid'19 and the action plans to face future pandemics / David Memorial Institution of Management

by David Memorial Institution of Management.

Material type: Text Text Language: English Publisher: Hyderabad : David Memorial Institute of Management, 2021Availability: Items available for loan: Call number: 362.1962 DAV (1).

500.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.

Edition: 12th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson ; 2019Availability: Items available for loan: Call number: 658.834 SCH (1).