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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by Series: Times Business Series
Material type: Text Text
Language: English
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.

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2.
Marketing 6.0 : the future is immensive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley & Sons, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ...
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