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621.
Essentials of modern marketing : marketing management for the 21st century and beyond / Philip Kotler and (et al...) by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Publishing , 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.
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622.
MKTG : A South-Asian perspective / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma, and Carl McDaniel. by
Material type: Text Text
Language: English
Publication details: Delhi : Cengage Leaning India , 2016
Other title:
  • Principles of marketing
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 LAM, ...

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