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61.
Marketing research/ Vidyadhar Reddy Aileni, and Ravi Aluvala by
Material type: Text Text
Publication details: New Delhi: Paramount Publishing House, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AIL.

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62.
Marketing research: delivery customer insight/ Alan Wilson. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Boomsbury, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 WIL.
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63.
Experimental marketing: how to get customers to sense, feel, think, act, and relate to your company and brands/ Bernd H. Schmitt. by
Material type: Text Text
Language: English
Publication details: New York: The Free Press, 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SCH.
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64.
Market segmentation analysis : understanding it, doing it, and making it useful / Sara Dolnicar. by
Material type: Text Text
Language: English
Publication details: Singapore : Springer, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 DOL, ...
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