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481.
Management control in Marketing/ R. M. S. Wilson by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Heinemann, 1973
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 WIL.

482.
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. by
Edition: Fourth Edition.
Material type: Text Text
Language: English
Publication details: Newark : John Wiley & Sons, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CHE.

483.
Instagram marketing : the guide book for using photos on Instagram to gain millions of followers quickly and to skyrocket your business (influencer and social media marketing) David J. Green by
Material type: Text Text
Language: English
Publication details: India : Newstone Publishing, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GRE.

484.
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert. by
Edition: Second edition.
Material type: Text Text
Language: English
Publication details: Singapore : Wiley, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SOM.

485.
Social media marketing for dummies / Shiv Singh and Stephanie Diamond. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley, ©2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 SIN.

486.
Marketing in the digital age / Dinesh Kumar. by
Material type: Text Text
Language: English
Publication details: New Delhi, India ; Thousand Oaks, California : SAGE Texts, [2021]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM.

487.
Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan. by
Edition: Third edition.
Material type: Text Text
Language: English
Publication details: India : Routledge, an imprint of Taylor & Francis Group, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 HAS, ...

488.
Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby. by
Edition: Second edition.
Material type: Text Text
Language: English
Publication details: New Delhi : Kogan Page Limited, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'3 GRI, ...

489.
Strategic marketing : making decisions for strategic advantage / Musadiq A. Sahaf. by
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall India, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SAH, ...

490.
Strategic market management / David A. Aaker and Christine Moorman by
Edition: Eleventh edition.
Material type: Text Text
Language: English
Publication details: New Delhi : John Wiley, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 AAK, ...

491.
Branded in history Ramya Ramamurthy by
Material type: Text Text
Language: English
Publication details: Gurgaon : Hachette India, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 RAM.

492.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge communication series
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659 KAT, ...

493.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen by
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill Education, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 KER, ...

494.
Marketing analytics / Seema Gupta, Avadhoot Jather by Series: Wiley analytics series for Management
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd. , 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 GUP, ...

495.
Digital marketing : strategy & tactics / Jeremy Kagan and Siddharth Shekhar Singh by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd., 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KAG.

496.
Social media & mobile marketing : includes online worksheets / Bhatia, Puneet Singh by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd., 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 BHA, ...

497.
Indian journal of marketing.
Material type: Continuing resource Continuing resource
Publication details: [New Delhi, India] : [Associated Management Corp.], [1968]-
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/005.

498.
National conference on Lessons learnt from Covid'19 and the action plans to face future pandemics / David Memorial Institution of Management by
Material type: Text Text
Language: English
Publication details: Hyderabad : David Memorial Institute of Management, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 362.1962 DAV.

499.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson ; 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.834 SCH.

500.
Contemporary issues in marketing : principles and practice / edited by Ayantunji Gbadamosi.
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Los Angeles, California : SAGE, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CON.

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