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201.
Wireless Enterprise Concepts and Cases / edited by S. Jaya krishna by
Material type: Text Text
Language: English
Publication details: Hyderabad : ICFAI, ; @2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAY.

202.
Supplier relationship management : an introduction / S JAYA KRISHNA by
Material type: Text Text
Language: English
Publication details: Hyderabad, India : ICFAI University Press, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAY.

203.
Services Marketing : text & cases / Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi, India : Tata McGraw Hill Education, ©2010
Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 NAR, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

204.
Handbook of marketing / edited by Barton Weitz and Robin Wensley. by
Material type: Text Text
Language: English
Publication details: London ; Thousand Oaks : SAGE, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8.

205.
Social marketing in the 21st century / Alan R. Andreasen by
Material type: Text Text
Language: English
Publication details: NEW DELHI SAGE 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 361.068 AND.

206.
The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan. by
Material type: Text Text
Language: English
Publication details: New Delhi : Response Books, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KHA.

207.
Strategic Marketing Planning / Colin Gilligan and Richard M.S. Wilson. by
Material type: Text Text
Publication details: New Delhi : Elsevier India Pvt. Ltd., 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GIL.

208.
Services Marketing Management / Peter Mudie and Angela Pirrie. by Series: Professional and Trade Series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Amsterdam : Elsevier / Butterworth-Heinemann, ©2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUD.

209.
Writing Marketing : literary lessons from academic authorities / Stephen Brown. by
Material type: Text Text
Language: English
Publication details: London : SAGE, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BRO.

210.
Marketing management : a relationship marketing perspective / Cranfield School of Management by
Material type: Text Text
Language: English
Publication details: Basingstoke : Macmillan Business, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CRA.

211.
Marketing in the public sector a raodmap for improved perfoermance / Philip Kotler , Nancy Lee by
Material type: Text Text
Language: English
Publication details: New Delhi PEARSON 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.

212.
Marketing Channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. by Series: The Prentice-Hall series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, NJ : Prentice Hall, c1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 STE.

213.
Retail Marketing Management / David Gilbert by
Edition: 2nd ed.
Material type: Text Text
Publication details: India : Pearson Education Ltd, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 GIL.R.

214.
International retailing and strategies in Asia / edited by John Dawson [and] Jung-Hee Lee by
Material type: Text Text
Language: English
Publication details: New Delhi JAICO 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 INT.

215.
Export marketing: Complete reference for the educations educands / W K Acharya [And] Jain K S by
Material type: Text Text
Language: English
Publication details: Mumbai Himalaya 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.6 ACH.

216.
Successful selling solutions : test, monitor and constantly improve your selling skills / Julian Clay by
Material type: Text Text
Language: English
Publication details: New Delhi : Viva Books Pvt. Ltd., 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.81 CLA.S.

217.
Agricultural markets and transport network / Rajnish Chandra Srivastava by
Material type: Text Text
Language: English
Publication details: Hyderabad Rawat 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.1 SRI.

218.
Case Studies in Marketing : the Indian context / R. Srinivasan. by
Edition: 5th & 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi, India : PHI Learning Private Ltd., 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SRI, ...

219.
Stock market integration and efficiency / R K Mishra, K. N. Mukherjee by
Material type: Text Text
Language: English
Publication details: New Delhi Excel Books 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 338.7 MIS, ...

220.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO.

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