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21.
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler. by
Edition: 1st ed.
Material type: Text Text
Publication details: San Francisco, CA : Jossey-Bass, c2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BEN.
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22.
What customers crave : how to create relevant and memorable experiences at every touchpoint/ Nicholas J.- Webb by
Material type: Text Text
Publication details: New Delhi: HarperCollins India; 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 WEB.
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23.
Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar by
Material type: Text Text
Publication details: New Delhi : SAGE India, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 BIJ.
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24.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
Material type: Text Text
Language: English
Publication details: London : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BAT.
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25.
Lean solutions : how companies and customers can create value and wealth together / James P. Womack and Daniel T. Jones. by
Material type: Sound Sound
Language: English
Publication details: New York, NY : Simon & Schuster, 2015
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 WOM.
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26.
Customer relationship management / Mallika Srivastava by
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Publishing House, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 SRI.
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