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21.
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover . by
Material type: Text Text
Language: English
Publication details: New Jersey : Wiley, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.
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22.
Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Kogan Page, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SMI.

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23.
The future of purpose driven branding : signature programs that impact & inspire both business and society / David Aaker, Varsha Jain by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd. , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.827 AAK, ...
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