Jain, Subhash C., 1942-
Marketing planning & strategy /
Marketing planning and strategy
Subhash C. Jain.
- 6th ed.
- Cincinnati, Ohio : South-Western College Pub., 2000.
- xviii, 925 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0324014805
Marketing--Management.
658.802 / JAI