Hartley, Robert F. Marketing fundamentals: for responsive management / Robert F. Hartley - New York Dun Donnelley Publishing Corpn. 1976 - xiv, 585p ill; 24cm - The Dun-Donnelley publishing corporations series in marketing. . Includes Bibliographical references and index ISBN: 0912212055 Subjects--Topical Terms: Marketing--ManagementMarketing Dewey Class. No.: 658.8 / HAR