Britt, Steuart Henderson. Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd - 3rd, 4th ed. - New York McGraw-Hill Book Co. 1973 - xiii,776p ill; 22cm - McGraw-Hill series in marketing . Includes index ISBN: 0070079234 Subjects--Topical Terms: ManagementMarketing management Dewey Class. No.: 658.8 / BRI