TY  - BOOK
AU  - Borden, Neil H. (Neil Hopper)
AU  - Marshall, Martin V.
TI  - Advertising management: text and cases
U1  - 659.11 
PY  - 1971///
CY  - Bombay
PB  - D.B.Taraporevala Sons
KW  - Advertising
N1  - Includes index
ER  -