Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller 
 - 15th ed. 
 - Noida, India :  Pearson India Education Services,  ©2016. 
 - xxvi, 756 pages, 118 variously numbered pages :   color illustrations ;  26 cm 
<br/><br/>Part 1. Understanding Marketing Management --<br/>Part 2. Capturing Marketing Insights --<br/>Part 3. Connecting with Customers --<br/>Part 4. Building Strong Brands --<br/>Part 5. Creating Value --<br/>Part 6. Communicating Value --<br/>Part 7. Delivering Value --<br/>Part 8. Conducting Marketing Responsibly for Long-Term Success --<br/>Appendix: Sonic Marketing Plan and Exercises --<br/>Endnotes --<br/>Glossary. 
<br/><br/><label>ISBN: </label>978-93-325-5718-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT