TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9789353433291
U1  - 658.83 
PY  - 2019///
CY  - Chennai, Indian ; 
PB  - Pearson India Education Services, 
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -