Malhotra, Naresh K., Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash - Seventh Edition. - Chennai, Indian ; Pearson India Education Services, 2019 - xxxiii, 955 p. : ill. ; Includes bibliographical references and index. ISBN: 9789353433291 Subjects--Topical Terms: Marketing research.Marketing research--Methodology. Dewey Class. No.: 658.83 / MAL.M