TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Setiawan,Iwan
TI  - Marketing 3.0: from products to customers to the human spirit 
SN  - 9780470598825 (hbk.)
U1  - 658.8 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -