Kotler, Philip. Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill. ; 24 cm. - Times Business Series . Includes bibliographical references and index. ISBN: 9780470598825 (hbk.) 0470598824 (hbk.) Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / KOT