TY  - BOOK
AU  - Ramesh Kumar, S.
TI  - Conceptual Issues in Consumer Behaviour: the Indian context 
SN  - 8131714098
U1  - 658.8 
PY  - 2008///
CY  - Delhi
PB  - Pearson Education
KW  - Consumer behavior
KW  - India
KW  - Consumers
KW  - Attitudes
KW  - Marketing
N1  - Includes advertisement pages
ER  -