TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
SN  - 8120308778
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice-Hall Indian Pvt. Ltd.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -