TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Parvatiyar,Atul
AU  - Shainesh,G.
TI  - Customer Relationship Management: emerging concepts, tools, and applications 
SN  - 0070435049
U1  - 658.812 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.
KW  - Customer relations
KW  - Management
KW  - Congresses
KW  - Relationship marketing
N1  - Includes bibliographical references
N2  - Papers presented at an international conference
ER  -