Customer Relationship Management :  emerging concepts, tools, and applications / 
editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. 
 - New Delhi :  Tata McGraw-Hill Pub. Co.,  c2001. 
 - xv, 544 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Papers presented at an international conference. 
<br/><br/><label>ISBN: </label>0070435049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management--Congresses.<br/>Relationship marketing--Congresses.
<br/><br/><label>Dewey Class. No.: </label>658.812