TY  - BOOK
AU  - Cespedes,Frank V.
TI  - Aligning strategy and sales: the choices, systems, and behaviors that drive effective selling 
SN  - 9781422196052 (alk. paper)
U1  - 658.8101 
KW  - Sales management
KW  - Selling
KW  - Strategic planning
N1  - Includes bibliographical references
ER  -