Cespedes, Frank V., 1950- Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling / Frank V. Cespedes. - x, 313 pages : illustrations ; 24 cm. Includes bibliographical references. ISBN: 9781422196052 (alk. paper) Subjects--Topical Terms: Sales management.Selling.Strategic planning. Dewey Class. No.: 658.8101 / CES.A