TY  - BOOK
AU  - Shah,Kruti
TI  - Advertising and promotions - An IMC perspective
SN  - 978-0-07-008031-7
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill publishing company limited.
KW  -  Advertising
KW  -  Sales promotion
KW  - Communication in marketing
N1  - Includes statistical table; Includes Appendix and Index
ER  -