TY - BOOK AU - Halve,Anand Bhaskar TI - Darwin's brands: adapting for success SN - 9788132107156 (paper back) U1 - 658.8 PY - 2012/// CY - New Delhi, India, Thousand Oaks, Calif. PB - SAGE KW - Brand name products KW - India KW - Branding (Marketing) KW - Consumers' preferences N1 - Includes bibliographical references; Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other ER -