Kumar, Arun <br/><br/>
Marketing Management :  Comprehensive Text, Best Practices, Corporate Insights / 
Arun Kumar, N. Meenkshi 
 - 2nd ed. 
 - New Delhi :  Vikas Publishing House,  2011. 
 - 942p 
<br/><br/><label>ISBN: </label>9788125942597 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM