TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Strickland III, A. J. 
AU  - Gamble, John E. 
AU  - Jain, Arun K. 
TI  - Crafting and executing strategy the quest for competitive advantage concepts and cases
SN  - 978-0-07-01-014672-3
U1  - 658.404 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Strategic planning
KW  - Business planning
KW  - Case studies
N1  - Includes index
ER  -