Wheelen, Thomas L.

Strategic Management and Business Policy - Concepts / Thomas L. Wheelen, J. David Hunger, Krish Rangarajan - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xlvi, 367, ca. 500 p. : ill. ; 27 cm.

Various multi-media instructional aids, including a Web site, are available to supplement the text.

Includes bibliographical references and index.

0131421794


Strategic planning.
Strategic planning--Case studies.

658.4 / WHE