TY  - BOOK
AU  - Keegan,warren j.
AU  - Bhargava,Naval K.
AU  - Green,Mark C.
TI  - Global marketing management
SN  - 9788177580082
U1  - 658.848 
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -