Keegan, warren j. <br/><br/>
Global marketing management / 
Warren J. Keegan, Green, Mark C., and Naval K. Bhargava 
 - 7th, 5th ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall,  2002. New Delhi:  Prentice-Hall,  1995. 
 - xxv, 670 p. :  ill. ;  27 cm. xix, 828p  ill;  23cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788177580082 8120309596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE