Ramaswamy, V. S. <br/><br/>
Marketing management :   planning, implementation and control / 
V. S. Ramaswamy, S. Namakumari 
 - 2nd ed. 
 - Delhi :    Macmillan and Co.,  1995. 
 - xx, 624 pages 
<br/><br/><label>ISBN: </label>0333924398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM